| 000 | 00926cam a22003138a 4500 | ||
|---|---|---|---|
| 008 | 130207s2013 enk b 001 0 eng | ||
| 010 | _a 2013003999 | ||
| 020 | _a9781409455721 (hardback : alk. paper) | ||
| 020 | _z9781409455738 (ebook) | ||
| 020 | _z9781472404046 (epub) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.S2325 2013 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aSachs, MaryLee. | |
| 245 | 1 | 0 |
_aWhat the new breed of CMOs know that you don't / _cby MaryLee Sachs. |
| 264 | 1 |
_aFarnham, Surrey : _bGower, _c[2013] |
|
| 263 | _a1306 | ||
| 300 |
_axix, 151 pages ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing executives. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 035 | _a(IMchF)fol14632887 | ||
| 260 |
_aFarnham, Surrey : _bGower, _c2013. |
||
| 005 | 20170126100326.0 | ||
| 001 | 56289 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23125 _d23125 |
||