000			02288cam a2200337 a 4500
008			120730s2013 nyua b 001 0 eng
010			_a 2012030579
020			_a9780415523509 (pbk)
020			_a9780203120965 (ebk)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5438.25 _b.J655 2013
082	0	0	_a658.85 _223
100	1		_aJohnston, Mark W.
245	1	0	_aContemporary selling : _bbuilding relationships, creating value / _cMark W. Johnston and Greg W. Marshall.
250			_a4th ed.
260			_aNew York : _bRoutledge, _cc2013.
300			_axviii, 411 p. : _bcol. ill. ; _c28 cm.
500			_aRev. ed. of: Relationship selling. 3rd ed. c2010.
504			_aIncludes bibliographical references and index.
650		0	_aSelling.
650		0	_aRelationship marketing.
650		0	_aCustomer relations.
700	1		_aMarshall, Greg W.
035			_a(IMchF)fol14415307
520			_aPublished in previous editions as Relationship Selling , the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
005			20170126100328.0
001			56310
003			UOWD
942			_cREGULAR
999			_c23146 _d23146