000			02000cam a2200421 i 4500
008			130218s2013 vra b 001 0 eng d
020			_a9780195578591 (paperback)
035			_a(OCoLC)828644339
037			_b253 Normanby Rd South Melbourne VIC 3205
040			_aANL _beng _erda _dANL
042			_aanuc
043			_au-at---
050			_aHM1221.M34 2013
082	0	4	_a659.20994 _223
089	0		_a302.2/240
100	1		_aMahoney, James Scott, _d1947-, _eauthor.
245	1	0	_aPublic relations writing / _cJames Mahoney.
250			_a2nd edition.
260			_aSouth Melbourne, Vic. : _bOxford University Press, _c2013.
264		1	_aSouth Melbourne, Victoria: _bOxford University Press, _cc2013
264		4	_c©2013.
300			_axxxi, 222 pages ; _c25 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_aOriginally published: Public relations writing in Australia. South Melbourne, Vic. : Oxford University Press, 2008.
504			_aIncludes bibliographical references (page 211-215) and index.
650		0	_aPublic relations _zAustralia.
650		0	_aWritten communication _zAustralia.
650		0	_aBusiness communication _zAustralia.
740	0		_aPublic relations writing in Australia.
035			_a(AuCNLKIN)000050532020
520			_a"Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics." -- Publisher website.
005			20170126100338.0
001			56431
003			UOWD
942			_cREGULAR
999			_c23263 _d23263