| 000 | 00910cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 060307s2006 enka b 001 0 eng | ||
| 010 | _a 2006007845 | ||
| 020 | _a9780199273980 (pbk.) | ||
| 020 | _a0199273987 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.W47 2006 |
| 082 | 0 | 0 |
_a658.8/101 _222 |
| 100 | 1 | _aWest, Douglas C. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, and Essam Ibrahim. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2006. |
||
| 300 |
_axxv, 517 p. : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFord, John B., _q(John Battice), _d1949- |
|
| 700 | 1 | _aIbrahim, Essam. | |
| 005 | 20170126093314.0 | ||
| 001 | 19837 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c2335 _d2335 |
||