| 000 | 02263cam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 121130s2013 nyu b 001 0 eng | ||
| 010 | _a 2012046812 | ||
| 020 | _a9781137278500 (hbk. : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5548.32 _b.M3736 2013 |
| 082 | 0 | 0 |
_a658.8/72 _223 |
| 100 | 1 |
_aMartin, Chuck, _d1949- |
|
| 245 | 1 | 0 |
_aMobile influence : _bthe new power of the consumer / _cChuck Martin. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, NY : _bPalgrave Macmillan, _cJune 2013. |
||
| 300 |
_ax, 246 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aWireless communication systems. | |
| 035 | _a(IMchF)fol14566769 | ||
| 520 | _aConsumers have power in their palms like never before, and if businesses want to keep up with the mobile revolution they need a model to compete and capture that market shareThe explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market. | ||
| 005 | 20170126100400.0 | ||
| 001 | 56764 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23537 _d23537 |
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