000 01602nam a22003138a 4500
008 131107s2014 nyu 000 0 eng
010 _a 2013041728
020 _a9781936631087
020 _a007182393X (alk. paper)
040 _aDLC
_beng
_cDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.W365 2014
082 0 0 _a659.14/4
_223
100 1 _aWalter, Ekaterina.
245 1 4 _aThe power of visual storytelling :
_bhow to use visuals, videos, and social media to market your brand /
_cby Ekaterina Walter and Jessica Gioglio.
260 _aNew York :
_bMcGraw-Hill,
_c2014.
263 _a1402
300 _a160 p. :
_c18 cm.
505 0 _aForeword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
650 0 _aViral marketing.
650 0 _aInternet marketing.
700 1 _aGioglio, Jessica.
035 _a(IMchF)fol15020791
520 _aFilled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--
005 20170126100405.0
001 56902
003 UOWD
942 _cREGULAR
999 _c23610
_d23610