000			02103cam a22003618i 4500
008			121024s2013 mau 000 0 eng
010			_a 2012039089
020			_a9780240824116 (pbk.)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aP96.M36 _bD69 2013
082	0	0	_a659.13/4 _223
084			_aPER004000 _2bisacsh
100	1		_aDowd, Tom, _d1964-
245	1	0	_aStorytelling across the worlds : _btransmedia for creatives and producers / _cTom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff.
263			_a1111
264		1	_aBurnington, MA : _bFocal Press, _cc2013.
300			_axvii, 327 p. : _bill. ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a"Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"-- _cProvided by publisher.
650		0	_aMass media _xMarketing.
650		0	_aConvergence (Telecommunication)
700	1		_aNiederman, Michael, _d1958-
700	1		_aFry, Micheal, _d1966-
700	1		_aSteiff, Joseph, _d1957-
035			_a17507314
005			20170126100407.0
001			56926
003			UOWD
942			_cREGULAR
999			_c23634 _d23634