000			01925nam a22002538a 4500
999			_c23635 _d23635
001			56927
010			_a 2013014856
020			_a9780765636812
020			_a9780765636812 (pbk. : alk. paper)
040			_aDLC
082	0	0	_a338.9/27014
245	0	0	_aCommunicating sustainability for the green economy / _cedited by Lynn R.Kahle and Eda Gurel-Atay.
260			_aArmonk, NY : _bM.E.Sharpe, _cc2014.
260			_c©2014.
300			_ax, 302 p. : _bill. ; _c23 cm.
520			_aWith chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
650		0	_aSustainable development. _92345
650		0	_aConsumption (Economics) _xEnvironmental aspects. _917986
650		0	_aLifestyles _xEnvironmental aspects. _951857
700	1		_aKahle, Lynn R., _eEditor. _951858
700	1		_aGurel-Atay, Eda, _d1980- _eEditor. _951859
856			_uhttps://uowd.box.com/s/rdk16sw3fsuvld7m39p8jmt38h09td0h _zLocation Map
942			_cREGULAR _2ddc