000			02831nam a22003138a 4500
008			130930s2012 mau 000 0 eng
010			_a 2013039005
020			_a9781422168165 (alk. paper)
040			_aDLC _beng _cDLC
042			_apcc
050	0	0	_aHD38.7 _b.D379 2014
082	0	0	_a658.4/038 _223
100	1		_aDavenport, Thomas H., _d1954-
245	1	0	_aBig data at work : _bdispelling the myths, uncovering the opportunities / _cThomas H. Davenport.
260			_aBoston Massachusetts : _bHarvard Business Press, _cc2012.
263			_a1402
300			_aix, 226 p. : _bill. ; _c25 cm.
505	0		_aWhy Big Data is important to you and your organization -- How Big Data will change your job, your company and your industry -- Developing a big data strategy -- The human side of Big Data -- The technology side of Big Data -- What it takes to succeed with Big Data -- What you can learn from start-ups and online firms -- What you can learn from large companies: Big Data and analytics 3.0.
650		0	_aBusiness intelligence _xData processing.
650		0	_aBig data.
650		0	_aBusiness planning _xStatistical methods.
650		0	_aData mining.
035			_a(IMchF)fol14982564
520			_aGo ahead, be skeptical about big data. The author was#151;at first. When the term #147;big data" first came on the scene, bestselling author Tom Davenport ( Competing on Analytics , Analytics at Work ) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means#151;and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: #149; Why big data is important to you and your organization #149; What technology you need to manage it #149; How big data could change your job, your company, and your industry #149; How to hire, rent, or develop the kinds of people who make big data work #149; The key success factors in implementing any big data project #149; How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities#151;from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
005			20170126100409.0
001			56949
003			UOWD
942			_cREGULAR
999			_c23657 _d23657