| 000 | 01237pam a2200325 i 4500 | ||
|---|---|---|---|
| 008 | 130919s2013 enka 000 0 eng|d | ||
| 015 |
_aGBB386689 _2bnb |
||
| 020 |
_a9780230392700 (pbk.) _c£37.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _erda |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8 _223 |
| 245 | 0 | 0 |
_aPrinciples of marketing : _ba value-based approach / _cedited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo. |
| 264 | 1 |
_aBasingstoke : _bPalgrave Macmillan, _cc2013. |
|
| 300 |
_axxvii, 400 p. : _bcol. ill. ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 | _aMarketing. | |
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 700 | 1 |
_aGbadamosi, Ayantunji, _eEditor. |
|
| 700 | 1 |
_aBathgate, Ian K., _eEditor. |
|
| 700 | 1 |
_aNwankwo, Sonny, _eEditor. |
|
| 035 | _a(Uk)016503085 | ||
| 520 | _aAn engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers. | ||
| 005 | 20170126100410.0 | ||
| 001 | 56970 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23678 _d23678 |
||