| 000 | 02509pam a2200373 i 4500 | ||
|---|---|---|---|
| 008 | 130429s2013 njua 001 0 eng d | ||
| 015 |
_aGBB343416 _2bnb |
||
| 020 |
_a9781118551554 (pbk) _c£19.99 |
||
| 020 | _z9781118551561 (ebk) | ||
| 020 | _z9781118551578 (ebk) | ||
| 020 | _z9781118551585 (ebk) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _erda |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.872 _223 |
| 245 | 0 | 0 |
_aInbound marketing and SEO : _binsights from the MOZ BLOG / _cEdited by Rand Fishkin and Thomas Hogenhaven. |
| 264 | 1 |
_aHoboken, N.J. : _bWiley, _c2013. |
|
| 300 |
_axviii, 342 pages : _bill ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 530 | _aAlso issued online. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aWeb search engines. | |
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 700 | 1 |
_aFishkin, Rand, _eEditor of compilation. |
|
| 700 | 1 |
_aHøgenhaven, Thomas, _eEditor of compilation. |
|
| 035 | _a(Uk)016328619 | ||
| 520 | _aLearn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world. | ||
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| 001 | 56981 | ||
| 003 | UOWD | ||
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