| 000 | 02600cam a22003858i 4500 | ||
|---|---|---|---|
| 008 | 140402s2014 nju b 001 0 eng | ||
| 010 | _a 2014005244 | ||
| 020 | _a9781118844397 (hardback) | ||
| 020 | _z9781118844410 (ebk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM851 _b.H647 2014 |
| 082 | 0 | 0 |
_a659.14/4 _223 |
| 084 |
_aBUS090010 _2bisacsh |
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| 100 | 1 | _aHolloman, Christer. | |
| 245 | 1 | 4 |
_aThe social media MBA guide to ROI : _bhow to measure and improve your return on investment / _cChrister Holloman. |
| 263 | _a1405 | ||
| 264 | 1 |
_aHoboken : _bWiley, _c2014. |
|
| 300 |
_axvi, 140 p. ; _bill. : _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 520 |
_a"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"-- _cProvided by publisher. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: Acknowledgements Preface Hall of Fame Introduction 1 Strategy 2 Measure ROI by Platform Facebook Twitter YouTube LinkedIn Google+ Pinterest Blogs 3 Tools Choosing a supplier Popular measuring platforms 4 Case Studies O2 - Customer Service Sabre Hospitality Solutions - Business Development Makino - Sales giffgaff - Customer Retention BRAVEday Insurance - Communication Beats by Dr. Dre - Viral Campaign 5 Safeguarding ROI Index . | |
| 650 | 0 |
_aSocial media _xManagement. |
|
| 650 | 0 | _aRate of return. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh |
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| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118844397.jpg |
| 035 | _a18100584 | ||
| 005 | 20170126100416.0 | ||
| 001 | 57054 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23762 _d23762 |
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