000			02006cam a2200385 i 4500
008			130805s2014 caua b 001 0 eng d
015			_aGBB384882
035			_a(OCoLC)869776537
040			_aStDuBDS _beng _cStDuBDS _dUk _erda
042			_aukblcatcopy
050		4	_aHF5415
082	0	4	_a658.8 _223
089	0		_a658.8/637
100	1		_aBlythe, Jim.
245	1	0	_aPrinciples and practice of marketing / _cJim Blythe.
246	3	0	_aMarketing.
250			_a3rd ed.
264		1	_aLos Angeles : _bSAGE, _c2014.
300			_axxvii, 772 p. ; _bill. : _c27 cm.
336			_atext _btxt _2rdacontent.
336			_astill image _bsti _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_aPrevious edition: Andover: South-Western, 2009.
504			_aIncludes bibliographical references and index.
520			_aWhen you think of marketing, you may think of the adverts that pop up at the side of your screen or the billboards you see when you are out, all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it is also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. This textbook will ease you into the complexities of Marketing and help you achieve success in your studies. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal, marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
650		0	_aMarketing.
650		0	_aMarketing _vTextbooks.
035			_a(AuCNLKIN)000052431759
020			_a9781446273999
005			20170126100417.0
001			57070
003			UOWD
942			_cREGULAR
999			_c23778 _d23778