| 000 | 01570cam a22003378i 4500 | ||
|---|---|---|---|
| 008 | 130614s2013 mau b 001 0 eng | ||
| 010 | _a 2013023098 | ||
| 020 | _a9780273774952 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.5 _b.P44 2013 |
| 082 | 0 | 0 |
_a658.8/12 _223 |
| 100 | 1 | _aPeelen, Ed. | |
| 245 | 1 | 0 |
_aCustomer relationship management / _cEd Peelen and Rob Beltman. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _cc2013. |
|
| 263 | _a1309 | ||
| 300 |
_axix, 413 p. ; _bill. col. : _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 700 | 1 | _aBeltman, Rob. | |
| 035 | _a17777168 | ||
| 520 | _aCustomer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. | ||
| 005 | 20170126100419.0 | ||
| 001 | 57088 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23796 _d23796 |
||