| 000 | 01381pam a2200337 i 4500 | ||
|---|---|---|---|
| 008 | 131018s2014 enka 001 0 eng|d | ||
| 015 |
_aGBB433247 _2bnb |
||
| 020 |
_a9781292023038 (pbk.) : _c£51.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.872 _223 |
| 100 | 1 |
_aStrauss, Judy, _eauthor. |
|
| 245 | 1 | 0 |
_aE-marketing / _cJudy Strauss, Raymond Frost. |
| 250 | _a6th ed., International edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2014. |
|
| 300 |
_aii, 422 p. ; _bill. : _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aInternet marketing. | |
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aFrost, Raymond, _d1960- _eauthor. |
|
| 035 | _a(Uk)016485514 | ||
| 520 | _aFor courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. | ||
| 005 | 20170126100419.0 | ||
| 001 | 57093 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23801 _d23801 |
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