000 | 01288pam a2200349 a 4500 | ||
---|---|---|---|
008 | 110616s2012 nyuab b 001 0 eng d | ||
015 |
_aGBB174667 _2bnb |
||
020 |
_a9780071317023 (pbk.) : _c£43.99 |
||
020 |
_a0071317023 (pbk.) : _c£43.99 |
||
040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
042 | _aukblcatcopy | ||
082 | 0 | 4 |
_a658.8 _222 |
100 | 1 | _aPerreault, William D. | |
245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
250 | _a13th ed. | ||
260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2012. |
||
300 |
_a1 v. (various pagings) ; _bill., 1 map : _c28 cm. |
||
500 | _aPrevious ed.: 2009. | ||
500 | _a"McGraw-Hill international edition"--Cover. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing. | |
690 | 7 |
_aManagement and Business Studies _2blcoll |
|
700 | 1 |
_aCannon, Joseph P. _c(Assistant professor of marketing) |
|
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
035 | _a(Uk)015829911 | ||
520 | _aExtends the strategy planning approach, integrating concepts with the marketing strategy planning model. | ||
526 | 0 | _aMARK101 | |
005 | 20170126100420.0 | ||
001 | 57095 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c23803 _d23803 |