| 000 | 01268cam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 081103s2010 mauab b 001 0 eng | ||
| 010 | _a 2008045879 | ||
| 020 | _a9780073529790 (alk. paper) | ||
| 020 | _a0073529796 (alk. paper) | ||
| 035 | _a(OCoLC)ocn170922517 | ||
| 035 | _a(OCoLC)170922517 | ||
| 040 |
_aDLC _cDLC _dYDXCP _dBAKER _dBTCTA _dC#P _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M3699 2010 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aMarshall, Greg W. | |
| 245 | 1 | 0 |
_aMarketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_a1 v. (various pagings) ; _bcol. ill., col. map : _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aJohnston, Mark W. | |
| 035 | _a(IMchF)fol12347806 | ||
| 520 | _aThis is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. . | ||
| 005 | 20170126100422.0 | ||
| 001 | 57129 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23834 _d23834 |
||