| 000 | 01905pam a2200337 i 4500 | ||
|---|---|---|---|
| 008 | 130527s2013 enka b 001 0 eng|d | ||
| 015 |
_aGBB357770 _2bnb |
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| 020 |
_a9781780672731 (pbk.) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _erda |
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| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a659.113 _223 |
| 100 | 1 |
_aTaylor, Alice Kavounas, _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic thinking for advertising creatives / _cAlice Kavounas Taylor. |
| 264 | 1 |
_aLondon : _bLaurence King Publishing, _c2013. |
|
| 300 |
_a208 pages : _billustrations (black and white, and colour) ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising campaigns _xPlanning. |
|
| 650 | 0 | _aStrategic planning. | |
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 035 | _a(Uk)016444162 | ||
| 520 | _aStrategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives | ||
| 526 | 0 | _aMARK333 | |
| 005 | 20170126100422.0 | ||
| 001 | 57130 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23835 _d23835 |
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