| 000 | 01600pam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | 110926s2012 enka b 001 0 eng d | ||
| 015 |
_aGBB1B3423 _2bnb |
||
| 020 |
_a9781408044070 (pbk.) : _c£44.99 |
||
| 020 |
_a1408044072 (pbk.) : _c£44.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.84 _223 |
| 100 | 1 |
_aDoole, Isobel, _d1954- |
|
| 245 | 1 | 0 |
_aInternational marketing strategy : _banalysis, development and implementation / _cIsobel Doole and Robin Lowe. |
| 250 | _a6th ed. | ||
| 260 |
_aAustralia : _bCengage Learning, _cc2012. |
||
| 300 |
_axxv, 440 p. : _bill. col. ; _c26 cm. |
||
| 500 | _aPrevious ed.: London: Thomson Learning, 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aLowe, Robin, _d1945- |
|
| 035 | _a(Uk)015899622 | ||
| 520 | _aInternational Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account. | ||
| 005 | 20170126100423.0 | ||
| 001 | 57139 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23844 _d23844 |
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