000 02251cam a22003618a 4500
008 110617s2011 njua b 001 0 eng
010 _a 2011026195
020 _a9781119993643 (hardback)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD38.7
_b.H44 2011
082 0 0 _a658.8/3
_223
084 _aBUS043000
_2bisacsh
100 1 _aHedin, Hans.
245 1 4 _aThe handbook of market intelligence :
_bunderstand, compete and grow in global markets /
_cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _ax, 244 p. ;
_bill. ;
_c25 cm.
520 _a"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
_cProvided by publisher.
520 _a"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
_cProvided by publisher.
504 _aIncludes bibliographical references and index.
650 0 _aBusiness intelligence.
650 0 _aMarketing research.
650 0 _aBusiness intelligence
_vCase studies.
650 0 _aMarketing research
_vCase studies.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
700 1 _aHirvensalo, Irmeli.
700 1 _aVaarnas, Markko.
035 _a(IMchF)fol13793322
005 20170126100424.0
001 57156
003 UOWD
942 _cREGULAR
999 _c23861
_d23861