000 | 02251cam a22003618a 4500 | ||
---|---|---|---|
008 | 110617s2011 njua b 001 0 eng | ||
010 | _a 2011026195 | ||
020 | _a9781119993643 (hardback) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD38.7 _b.H44 2011 |
082 | 0 | 0 |
_a658.8/3 _223 |
084 |
_aBUS043000 _2bisacsh |
||
100 | 1 | _aHedin, Hans. | |
245 | 1 | 4 |
_aThe handbook of market intelligence : _bunderstand, compete and grow in global markets / _cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas. |
260 |
_aHoboken, N.J. : _bWiley, _cc2011. |
||
300 |
_ax, 244 p. ; _bill. ; _c25 cm. |
||
520 |
_a"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- _cProvided by publisher. |
||
520 |
_a"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- _cProvided by publisher. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aBusiness intelligence. | |
650 | 0 | _aMarketing research. | |
650 | 0 |
_aBusiness intelligence _vCase studies. |
|
650 | 0 |
_aMarketing research _vCase studies. |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
700 | 1 | _aHirvensalo, Irmeli. | |
700 | 1 | _aVaarnas, Markko. | |
035 | _a(IMchF)fol13793322 | ||
005 | 20170126100424.0 | ||
001 | 57156 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c23861 _d23861 |