| 000 | 02397cam a2200397 i 4500 | ||
|---|---|---|---|
| 008 | 130823s2014 enka b 001 0 eng | ||
| 010 | _a 2013033896 | ||
| 020 | _a9780749471064 (pbk.) | ||
| 020 | _a0749471069 (pbk.) | ||
| 020 | _a9780749471071 (pbk.) | ||
| 020 | _a0749471077 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P36 2014 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 084 |
_aBUS043000 _aBUS043010 _aBUS090010 _2bisacsh |
||
| 100 | 1 |
_aPearson, David, _d1950- |
|
| 245 | 1 | 4 |
_aThe 20 Ps of marketing : _ba complete guide to marketing strategy / _cDavid Pearson. |
| 264 | 1 |
_aLondon ; _aPhiladelphia : _bKogan Page, _cc2014. |
|
| 300 |
_axx, 316 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 301-302) and index. | ||
| 520 |
_a"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"-- _cProvided by publisher. |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / Direct. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh |
|
| 035 | _a17863049 | ||
| 005 | 20170126100441.0 | ||
| 001 | 57472 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c24077 _d24077 |
||