000			03433cam a2200373 a 4500
008			130726s2014 enka 000 0 eng
010			_a 2013028707
020			_a9780749470135
020			_a0749470135 (pbk.)
020			_z9780749470142 (ebk)
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHD58.7 _b.F572 2014
082	0	0	_a658.8/27 _223
084			_aBUS030000 _aBUS103000 _2bisacsh
100	1		_aFisher, John G.
245	1	0	_aStrategic brand engagement : _busing HR and marketing to connect your brand customers, channel partners and employees / _cJohn G. Fisher.
300			_avii, 219 p. : _bill. ; _c24 cm.
520			_a"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. "-- _cProvided by publisher.
520			_a"The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and employee engagement in any organization. It presents a strategic framework showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies"-- _cProvided by publisher.
650		0	_aCorporate culture.
650		0	_aBranding (Marketing)
650		0	_aOrganizational behavior.
650		0	_aPersonnel management.
650		7	_aBUSINESS & ECONOMICS / Human Resources & Personnel Management. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Organizational Development. _2bisacsh
035			_a(IMchF)fol14909826
500			_aIncludes bibliographical reference and index.
260			_aLondon : _bKogan Page Ltd., _c2014.
005			20170126100442.0
001			57487
003			UOWD
942			_cREGULAR
999			_c24092 _d24092