000			01854cam a2200313 a 4500
008			131115s2014 enk b 000 0 eng
010			_a 2013044127
020			_a9780749471484
020			_z9780749471491 (ebk)
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHF5823 _b.V24 2014
082	0	0	_a659.1 _223
100	1		_aVan Dyck, Fons.
245	1	0	_aAdvertising transformed : _bthe new rules for the digital age / _cFons Van Dyck.
260			_aLondon : _bKogan Page Ltd., _c2014.
300			_axxiv, 171 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
650		0	_aAdvertising.
650		0	_aAdvertising _xTechnological innovations.
650		0	_aInternet advertising.
650		0	_aDigital media.
035			_a(IMchF)fol15025077
520			_aAdvertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
005			20170126100443.0
001			57500
003			UOWD
942			_cREGULAR
999			_c24104 _d24104