| 000 | 01526cam a2200421 a 4500 | ||
|---|---|---|---|
| 008 | 070711s2014 caua er 001 0 eng d | ||
| 020 | _a9781133307266 | ||
| 035 | _a(OCoLC)826828259 | ||
| 040 |
_aNJB _beng _cNJB |
||
| 050 | 4 |
_aHF5825 _b.J46 2014 |
|
| 082 | 0 | 4 |
_a659.132 _223 |
| 089 | 0 | _a659.132/3 | |
| 100 | 1 | _aDrewniany, Bonnie L. | |
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cBonnie L. Drewniany, A. Jerome Jewler. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston, MA : _bWadsworth, _cc2014. |
||
| 264 | 1 |
_aBelmont, California : _bWadsworth, _c[2014] |
|
| 300 |
_axviii, 314 p. : _bill. ; _c26 cm. |
||
| 336 |
_astill image _2rdacontent. |
||
| 336 |
_atext _2rdacontent. |
||
| 337 |
_aunmediated _2rdamedia. |
||
| 338 |
_avolume _2rdacarrier. |
||
| 500 | _aPrevious ed.: 2008. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aAdvertising layout and typography. | |
| 650 | 0 | _aAdvertising. | |
| 035 | _a(AuCNLKIN)000050479129 | ||
| 010 | _a2012953302 | ||
| 700 | _aJewler, A. Jerome. | ||
| 526 | 0 | _aMARK333 | |
| 526 | 0 | _aMARK940 | |
| 005 | 20170126100446.0 | ||
| 001 | 57540 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c24143 _d24143 |
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