000 04724cam a2200481 i 4500
008 140228s2014 enka b 001 0 eng c
020 _a9781906093990
020 _a9781906093990
020 _a9781907643828
020 _a1907643826
020 _a9781907643972
020 _a1907643974
020 _a9781907643989
020 _a1907643982
035 _a(OCoLC)871210739
040 _aYDXCP
_erda
_cYDXCP
_dGUL
_dDEBBG
_dZCU
042 _apcc
050 4 _aHD60
_b.K57 2014
082 0 4 _a658.4/08
_223
089 0 _a658.408/231
100 1 _aKiser, Cheryl.
245 1 0 _aCreating social value :
_ba guide for leaders and change makers /
_cCheryl Kiser, Deborah Leipziger, J. Janelle Shubert.
264 1 _aSheffield, UK :
_bGreenleaf Publishing,
_c2014.
300 _axvi, 163 p. :
_bill. ;
_c24 cm.
336 _atext
_2rdacontent.
337 _aunmediated
_2rdamedia.
338 _avolume
_2rdacarrier.
504 _aIncludes bibliographical references and index.
650 0 _aSocial responsibility of business.
650 0 _aCorporations
_xMoral and ethical aspects.
651 4 _aAfghanistan.
651 4 _aUniversal.
700 1 _aLeipziger, Deborah.
700 1 _aShubert, J. Janelle.
035 _a(OCoLC)ocn871210739
520 _aThere is a new business landscape, where companies are increasingly being judged on their ability to generate social value. But there is no off-the-shelf solution for the leaders and change makers in this new domain. Creating social value is a journey, and each company must chart its own path through uncertain and complex terrain. We invite you to discover how the entrepreneurial leaders profiled in this book have become trailblazers, using strategy and innovation to generate profits and social value simultaneously. Creating Social Value provides insights into the motivations and preoccupations of groundbreaking entrepreneurial leaders as they look to activate change not just within their companies, but also in their sectors, value chains and even through co-creating partnerships with their competitors. Such change requires fundamentally new styles of leadership and business design where companies seek to be generative rather than extractive. This book also bears witness to the emergence of new language to describe these innovative concepts. Working with and sharing ideas with social entrepreneurs and entrepreneurs inside, the authors became aware of the building blocks of a new lexicon with the power to inspire and positively influence the culture of an organization. Many of the leaders included in this book have driven change by harnessing the power of language to reroute their company's direction. For example, The Campbell Soup Company has created destination goals to describe the long-term vision of the company to nourish its customers, employees and neighbors. Roshan has worked on nation building, creating physical infrastructure in Afghanistan, a country decimated by war. UPS has worked to understand its impact on the planet, building a materiality matrix of the issues that matter to its stakeholders, while working to create a culture that fosters social innovation and seeks to understand constructive dissatisfaction. Ford is redefining its mission, imagining a different future in which it provides mobility solutions, rather than only manufacturing cars. Ford is working with Toyota to co-create technologies to combat climate change. This book sets out a manifesto for Social Value Creation, which is defined as a strategy that combines a unique set of corporate assets (including innovation capacities, marketing skills, managerial acumen, employee engagement, scale) in collaboration with the assets of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues that impact the sustainability of both business and society. Social innovation differs from corporate responsibility in two significant ways: it is strategic and it leverages a wide range of corporate assets and core competencies. Creating Social Valuenbsp;has been designed as a manual for change. It will be essential reading for business students, entrepreneurs and all of those wishing to effect positive, generative change in larger organizations.
520 _aA manifesto for Social Value Creation, a strategy combining corporate assets (innovation capacities, marketing skills, managerial acumen, employee engagement, scale) with those of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues.
650 7 _aBusiness corporations.
_2sears
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