000 | 02972cam a22003978i 4500 | ||
---|---|---|---|
008 | 140410s2014 nju b 001 0 eng | ||
010 | _a 2014013528 | ||
020 | _a9781118923627 | ||
040 |
_aDLC _beng _erda _cDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD38.7 _b.H44 2014 |
082 | 0 | 0 |
_a658.8/3 _223 |
100 | 1 | _aHedin, Hans. | |
245 | 1 | 4 |
_aThe handbook of market intelligence : _bunderstand, compete and grow in global markets / _cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas. |
250 | _a2nd ed. | ||
263 | _a1407 | ||
264 | 1 |
_aWest Sussex : _bJohn Wiley, _cc2014. |
|
300 |
_ax, 276 p. : _bill. ; _c25 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aPreface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. | |
650 | 0 | _aBusiness intelligence. | |
650 | 0 | _aMarketing research. | |
650 | 0 |
_aBusiness intelligence _vCase studies. |
|
650 | 0 |
_aMarketing research _vCase studies. |
|
700 | 1 | _aHirvensalo, Irmeli. | |
700 | 1 | _aVaarnas, Markko. | |
035 | _a18110747 | ||
520 | _aAn important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. | ||
005 | 20170126100451.0 | ||
001 | 57601 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c24204 _d24204 |