000 02972cam a22003978i 4500
008 140410s2014 nju b 001 0 eng
010 _a 2014013528
020 _a9781118923627
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD38.7
_b.H44 2014
082 0 0 _a658.8/3
_223
100 1 _aHedin, Hans.
245 1 4 _aThe handbook of market intelligence :
_bunderstand, compete and grow in global markets /
_cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
250 _a2nd ed.
263 _a1407
264 1 _aWest Sussex :
_bJohn Wiley,
_cc2014.
300 _ax, 276 p. :
_bill. ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPreface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
650 0 _aBusiness intelligence.
650 0 _aMarketing research.
650 0 _aBusiness intelligence
_vCase studies.
650 0 _aMarketing research
_vCase studies.
700 1 _aHirvensalo, Irmeli.
700 1 _aVaarnas, Markko.
035 _a18110747
520 _aAn important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.
005 20170126100451.0
001 57601
003 UOWD
942 _cREGULAR
999 _c24204
_d24204