000			01620cam a2200325 a 4500
008			110930s2013 nyua b 001 0 eng
010			_a 2011040970
020			_a9780205211678
020			_a0205211674 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHM1221 _b.W55 2013
082	0	0	_a808/.066659 _223
100	1		_aWilcox, Dennis L.
245	1	0	_aPublic relations writing and media techniques / _cDennis L. Wilcox, Bryan H. Reber.
250			_a7th ed.
260			_aBoston : _bPearson Education, _cc2013.
300			_axxiv, 534 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
650		0	_aPublic relations _zUnited States.
650		0	_aPublic relations _zUnited States _xAuthorship.
700	1		_aReber, Bryan H.
035			_a(IMchF)fol13927237
520			_aPublic Relations Writing and Media Techniques by Dennis L. Wilcox; Bryan H. Reber The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
005			20170126100454.0
001			57641
003			UOWD
942			_cREGULAR
999			_c24244 _d24244