| 000 | 02486cam a2200265 i 4500 | ||
|---|---|---|---|
| 999 |
_c24267 _d24267 |
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| 001 | 57664 | ||
| 010 | _a2012050718 | ||
| 020 | _a9781439896532 | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a658.4/033 |
| 100 | 1 |
_aHardoon, David Roi _936887 |
|
| 245 | 1 | 0 |
_aGetting started with business analytics : _binsightful decision-making _cDavid Roi Hardoon, Galit Shmueli |
| 260 |
_aBoca Raton, FL : _bCRC Press, _c2013. |
||
| 300 |
_axiv, 176 p. : _bill. ; _c26 cm. |
||
| 490 | 0 | _aChapman & Hall/CRC machine learning & pattern recognition series | |
| 504 | _aIncludes bibliographical references (pages 165-166) and index. | ||
| 520 | _aAssuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization. | ||
| 526 | 0 | _aTBS910 ECON947 MBAS904 | |
| 650 | 0 |
_aDecision making _xStatistical methods _936888 |
|
| 650 | 0 |
_aBusiness planning _xStatistical methods _936889 |
|
| 650 | 0 |
_aData mining _9312 |
|
| 650 | 7 |
_aBusiness planning _zAustralia _936890 |
|
| 700 | 1 |
_aShmueli, Galit, _d1971- _936053 |
|
| 942 |
_cREGULAR _2ddc |
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