| 000 | 02403cam a2200409 i 4500 | ||
|---|---|---|---|
| 008 | 131002s2014 enka b 001 0 eng d | ||
| 015 | _aGBB3A8974 | ||
| 020 | _a9780199659531 | ||
| 035 | _a(OCoLC)879628141 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda _dUkOxU |
||
| 042 | _aukscp | ||
| 082 | 0 | 4 |
_a658.8 _223 |
| 089 | 0 | _a658.8/611 | |
| 100 | 1 |
_aBaines, Paul, _d1973-, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing / _cPaul Baines and Chris Fill. |
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aOxford : _bOxford University Press, _cc2014. |
|
| 300 |
_axxviii, 737 p. : _bcol. ill. ; _c27 cm. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
||
| 500 | _aPrevious edition by Paul Baines, Chris Fill and Kelly Page, 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _vTextbooks. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vTextbooks. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aFill, Chris. | |
| 035 | _a(AuCNLKIN)000052709562 | ||
| 526 | 0 | _aMARK101 | |
| 505 | 0 | _aPART ONE: MARKETING FUNDAMENTALS ; 1: Marketing Principles and Society ; 2: Consumer Buying Behaviour ; 3: Marketing Research and Customer Insight ; PART TWO: PRINCIPLES OF MARKETING MANAGEMENT ; 4: Marketing Environment ; 5: Marketing Strategy ; 6: Market Segmentation and Positioning ; 7: International Market Development ; PART THREE: THE MARKETING MIX ; 8: Innovation and New Proposition Development ; 9: Price Decisions ; 10: An Introduction to Marketing Communications ; 11: Managing the Communications Mix ; 12: Marketing Channels and Retailing ; PART FOUR: PRINCIPLES OF RELATIONAL MARKETING ; 13: Branding Decisions ; 14: Managing Relationships and Customer Experiences ; 15: Business-to-Business Marketing ; 16: Not-for-Profit Marketing ; PART FIVE: CRITIQUE AND CHANGE IN MARKETING PRACTICE ; 17: Digital and Social Media Marketing ; 18: Marketing, Sustainability, and Ethics ; 19: Critical and Postmodern Perspectives in Marketing. | |
| 520 | _aMarketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers. | ||
| 005 | 20170126100501.0 | ||
| 001 | 57727 | ||
| 003 | UOWD | ||
| 942 | _c3DAY | ||
| 999 |
_c24329 _d24329 |
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