| 000 | 01334pam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 121121s2013 enka 001 0 eng d | ||
| 015 |
_aGBB2B9226 _2bnb |
||
| 020 |
_a9780077140007 _c£50.99 |
||
| 020 | _a0077140001 (paperback) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber and Fiona Ellis-Chadwick. |
| 250 |
_a7th ed. _bDavid Jobber and Fiona Ellis-Chadwick |
||
| 260 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _cc2013. |
||
| 300 |
_axxxv, 885 p. : _bcol. ill ; _c26 cm. |
||
| 500 | _aPrevious ed.: published as by David Jobber. 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 035 | _a(Uk)016218783 | ||
| 526 | 0 | _aMARK101 | |
| 520 | _aThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. | ||
| 700 | _aEllis-Chadwick, Fiona | ||
| 005 | 20170126100502.0 | ||
| 001 | 57734 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c24336 _d24336 |
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