000			01526cam a2200253 a 4500
999			_c24401 _d24401
001			57802
010			_a 2013032685
020			_a9781118633106
040			_aDLC
082	0	0	_a060
100	1		_aJacobs, Sheri. _939896
245	1	4	_aThe art of membership : _bhow to attract, retain and cement member loyalty / _cSheri Jacobs, CAE.
250			_a1st ed.
260			_aSan Francisco, Calif. : _bJossey-Bass, _c2014.
300			_axx, 275 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 257-262) and index.
520			_a"The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of cases and examples and how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. Includes a template that can be used to create a concrete action."--
650		0	_aAssociations, institutions, etc. _xMembership. _939897
650		0	_aMembership campaigns. _939898
650		7	_aBUSINESS & ECONOMICS / Nonprofit Organizations & Charities. _919376
856	4	2	_uhttp://catalogimages.wiley.com/images/db/jimages/9781118633106.jpg
856	4	2	_uhttps://uowd.box.com/s/wua39222hn4dlnwq4gmkwimjlfpu6j0g _zLocation Map
942			_cREGULAR _2ddc