| 000 | 01218cam a22003858i 4500 | ||
|---|---|---|---|
| 008 | 121207s2014 mau 000 0 eng | ||
| 010 | _a 2012046786 | ||
| 020 | _a9780136157397 | ||
| 020 | _a0136157394 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.K44 2014 |
| 082 | 0 | 0 |
_a658.8/4 _223 |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan, with Elyse Arnow Brill. |
| 250 | _a8th ed. | ||
| 263 | _a1111 | ||
| 264 | 1 |
_aBoston : _bPearson, _cc2014. |
|
| 300 |
_axxii, 457p. : _bill. ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aBrill, Elyse Arnow. | |
| 035 | _a17553525 | ||
| 526 | 0 | _aMARK343, TBS982 | |
| 520 | _aFor courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. | ||
| 650 | 7 |
_aMarketing Management. _2sears |
|
| 650 | 7 |
_aGlobal Marketing. _2sears |
|
| 005 | 20170126100510.0 | ||
| 001 | 57833 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c24432 _d24432 |
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