000			01912cam a2200337 a 4500
999			_c24533 _d24533
001			57934
003			UOWD
005			20170824135900.0
008			120521s2014 nyua 001 0 eng
010			_a 2012020780
020			_a9780077151690
035			_a(IMchF)fol14318030
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF1416 _b.C375 2013
082	0	0	_a658.8/4 _223
100	1		_aCateora, Philip R. _98613
245	1	0	_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham, Maya F. Farah.
250			_a1st middle east ed.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2014.
300			_axxxiii, 638 p. : _bcol. ill. ; _c29 cm.
500			_aIncludes references and indexes.
520			_a"International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, "International Marketing" helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
526	0		_aMARK343,TBS982; MARK957
650		0	_aExport marketing. _98614
650		0	_aInternational business enterprises. _9296
700	1		_aGilly, Mary C. _98615
700	1		_aGraham, John L. _98616
700			_aFarah, Maya F. _98617
942			_cCRS _2ddc