| 000 | 01898cam a2200385 a 4500 | ||
|---|---|---|---|
| 008 | 120815s2013 enka 001 0 eng d | ||
| 010 | _a2012939638 | ||
| 015 | _aGBB282111 | ||
| 020 | _a9780857027665 | ||
| 020 | _a0857027662 | ||
| 035 | _a(OCoLC)808492923 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 050 | 4 |
_aHF5415.2 _b.B45 2013 |
|
| 082 | 0 | 4 |
_a658.83 _223 |
| 089 | 0 | _a658.83/161 | |
| 100 | 1 |
_aKozinets, Robert V., _d1964- |
|
| 245 | 1 | 0 |
_aQualitative consumer & marketing research / _cRobert V. Kozinets, Eileen Fischer, Russell W. Belk. |
| 246 | 3 | _aQualitative consumer and marketing research. | |
| 260 |
_aLondon : _bSAGE Publications Ltd , _c2013. |
||
| 300 |
_a234 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aWritten for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumers _xResearch. |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 |
_aFischer, Eileen, _d1959- |
|
| 700 | 1 | _aBelk, Russell W. | |
| 035 | _a(AuCNLKIN)000050341966 | ||
| 005 | 20170126100521.0 | ||
| 001 | 57960 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c24559 _d24559 |
||