000			03730cam a2200373 a 4500
008			140206s2014 enka fb 001 0 eng
010			_a 2014004437
020			_a9780749468422
020			_z9780749468439 (ebook)
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHD59 _b.B557 2014
082	0	0	_a659.2 _223
084			_aBUS052000 _aBUS007000 _2bisacsh
100	1		_aBlack, Caroline, _d1956-
245	1	4	_aThe PR professional's handbook : _bpowerful, practical communications / _cCaroline Black.
260			_aLondon : _bKogan Page, _cc2014.
300			_avii, 366 p. : _bill. ; _c23 cm.
490	0		_aPR in practice
504			_aIncludes bibliographical references (p. 355-359) and index.
520			_a"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. "-- _cProvided by publisher.
520			_a"At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity"-- _cProvided by publisher.
505	8		_aMachine generated contents note: Foreword -- Conrad Bird - Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences - the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials.
650		0	_aPublic relations _vHandbooks, manuals, etc.
650		0	_aCommunication in organizations _vHandbooks, manuals, etc.
650		0	_aBusiness communication _vHandbooks, manuals, etc.
650		7	_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Business Communication / General. _2bisacsh
035			_a(IMchF)fol15121943
005			20170126100524.0
001			57995
003			UOWD
942			_cREGULAR
999			_c24593 _d24593