000			01663nam a22003258a 4500
008			140131s2014 enk 001 0 eng
010			_a 2014002589
020			_a9780749469924
020			_z9780749469931 (ebk)
040			_aDLC _beng _cDLC
042			_apcc
050	0	0	_aHD59.2 _b.G747 2014
082	0	0	_a659.2 _223
100	1		_aGriffin, Andrew, _d1972-
245	1	0	_aCrisis, issues and reputation management : _bPR in practice _cAndrew Griffin
260			_aLondon : _bKogan Page Ltd., _cc2014.
263			_a1406
300			_axvii, 262 p. : _bill. ; _c24 cm.
500			_aIncludes index.
650		0	_aCorporate image _xManagement
650		0	_aCrisis management
650		0	_aReputation
650		0	_aCorporations _xPublic relations
035			_a(IMchF)fol15113387
520			_aCorporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis. An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
005			20170126100524.0
001			57996
003			UOWD
942			_cREGULAR
999			_c24594 _d24594