000			03939cam a22003494a 4500
008			131119s2014 enka b 001 0 eng
010			_a 2013041331
020			_a9780415532792
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aGV713 _b.M375 2014
082	0	0	_a796.068 _223
084			_aSPO000000 _aSPO058000 _aSPO068000 _2bisacsh
100	1		_aMasterman, Guy
245	1	0	_aStrategic sports event management / _cGuy Masterman
250			_a3rd ed.
260			_aLondon : _aNew York : _bRoutledge, _cc2014.
300			_axxvii, 408 p. : _bill. ; _c25 cm.
500			_a"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step by step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, includingsports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promotersshort-term and long term benefits of the planning processevent impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and securitymarketing and communications, including social networking and new mediathe bidding process research and evaluation.Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills"--
520			_a"Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aSports tournaments _xManagement
650		0	_aStrategic planning
650		7	_aSPORTS & RECREATION / General _2bisacsh
650		7	_aSPORTS & RECREATION / Olympics _2bisacsh
650		7	_aSPORTS & RECREATION / Business Aspects _2bisacsh
035			_a(IMchF)fol15030489
005			20170126100525.0
001			58020
003			UOWD
942			_cREGULAR
999			_c24617 _d24617