000 01478pam a2200337 i 4500
008 130920s2014 enka b 000 0 eng|d
015 _aGBB413416
_2bnb
020 _a9781444197976
_c£6.99
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_erda
042 _aukblcatcopy
082 0 4 _a658.827
_223
100 1 _aHitchens, Paul
245 1 0 _aSuccessful brand management in a week /
_cPaul Hitchens and Julia Hitchens
264 1 _aLondon :
_bTeach Yourself,
_c2014.
300 _a124 p. :
_bill. ;
_c20 cm.
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references.
500 _aFormerly CIP.
_5Uk
650 0 _aBranding (Marketing)
690 7 _aManagement and Business Studies
_2blcoll
700 1 _aHitchens, Julia
035 _a(Uk)016621510
520 _aLearn successful brand management in 7 days and advance your career. Written by Paul and Julia Hitchens, leading experts in branding, Successful Brand Management in a Week quickly teaches you the insider secrets you need to build your business. The seven straightforward chapters feature the key points of the subject, as well as questions to ensure you have taken it all in. There are also cartoons and diagrams throughout that make this book a more enjoyable and effective learning experience.
005 20170126100526.0
001 58032
003 UOWD
942 _cREGULAR
999 _c24629
_d24629