| 000 | 01379nam a2200241 a 4500 | ||
|---|---|---|---|
| 245 | 1 | 0 |
_aEssentials of marketing / _cDr. Frances Brassington, Dr. Stephen Pettitt |
| 008 | 141008n 000 0 eng d | ||
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow : _bPearson, _cc2013. |
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| 100 | _aBrassington, Frances | ||
| 300 |
_axvi, 608 p. : _bill. ; _c27 cm. |
||
| 020 | _a978-0273727729 | ||
| 505 | 0 | _aChapter 1 -Marketing Dynamics Chapter 2- The European marketing environment Chapter 3- Buyer behaviour Chapter 4- Segmenting markets Chapter 5- Marketing information and research Chapter 6- Product Chapter 7- Price Chapter 8- Place Chapter 9- Promotion: integrated marketing communication Chapter 10- Advertising and sales promotion Chapter 11- Promotion: direct and digital marketing Chapter 12- Promotion: personal selling, PR and sponsorship Chapter 13- Marketing strategy and planning Chapter 14- Services and non-profit marketing. | |
| 520 | _aContents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control. | ||
| 650 | 7 |
_aMarketing _2sears |
|
| 650 | 7 |
_aMarketing Information _2sears |
|
| 650 | 7 |
_aMarketing Research _2sears |
|
| 700 | _aPettitt, Stephen | ||
| 005 | 20170126100529.0 | ||
| 001 | 58067 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c24664 _d24664 |
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