000 | 01662nam a2200217 a 4500 | ||
---|---|---|---|
245 | 1 | 0 |
_aEntrepreneurship & new venture management / _cIsa Van Aardt, Stefan Bezuidenhout |
008 | 141103n 000 0 eng d | ||
260 |
_aCape Town : _bOxford University Press, _c2014. |
||
020 | _a9780199054022 | ||
520 | _aEntrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. | ||
505 | 0 | _aPART 1: INTRODUCTION ; 1. Entrepreneurship defined ; 2. The entrepreneurship environment ; PART 2: THE ENTREPRENEURIAL PROCESS ; 3. Creativity and generating new business ideas ; 4. Opportunity recognition and evaluation ; PART 3: NEW VENTURE CREATION ; 5. Information in Small Business Environment ; 6. Entrepreneurial strategy ; 7. Business start-up ; 8. Franchising ; 9. Business ethics and social responsibility ; 10. Basic financial concepts ; 11. Financial planning and forecasting ; 12. The business plan ; 13. Entrepreneurial management team ; 14. Marketing ; 15. Operations ; 16. Human resources ; 17. Legal aspects ; PART 4: MANAGING THE VENTURE ; 18. Business cycles and the entrepreneur ; 19. Managing growth and harvesting ; 20. Corporate entrepreneurship ; 21. Turnaround and failure ; 22. Contemporary issues | |
650 | 7 |
_aNew business enterprises _2sears |
|
700 | _aAardt, Isa Van | ||
700 | _aBezuidenhout, Stefan | ||
100 | _aAardt, Isa Van | ||
300 |
_a477p. : _bill. , _c24 cm. |
||
005 | 20170126100612.0 | ||
001 | 59016 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c25266 _d25266 |