000 01662nam a2200217 a 4500
245 1 0 _aEntrepreneurship & new venture management /
_cIsa Van Aardt, Stefan Bezuidenhout
008 141103n 000 0 eng d
260 _aCape Town :
_bOxford University Press,
_c2014.
020 _a9780199054022
520 _aEntrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.
505 0 _aPART 1: INTRODUCTION ; 1. Entrepreneurship defined ; 2. The entrepreneurship environment ; PART 2: THE ENTREPRENEURIAL PROCESS ; 3. Creativity and generating new business ideas ; 4. Opportunity recognition and evaluation ; PART 3: NEW VENTURE CREATION ; 5. Information in Small Business Environment ; 6. Entrepreneurial strategy ; 7. Business start-up ; 8. Franchising ; 9. Business ethics and social responsibility ; 10. Basic financial concepts ; 11. Financial planning and forecasting ; 12. The business plan ; 13. Entrepreneurial management team ; 14. Marketing ; 15. Operations ; 16. Human resources ; 17. Legal aspects ; PART 4: MANAGING THE VENTURE ; 18. Business cycles and the entrepreneur ; 19. Managing growth and harvesting ; 20. Corporate entrepreneurship ; 21. Turnaround and failure ; 22. Contemporary issues
650 7 _aNew business enterprises
_2sears
700 _aAardt, Isa Van
700 _aBezuidenhout, Stefan
100 _aAardt, Isa Van
300 _a477p. :
_bill. ,
_c24 cm.
005 20170126100612.0
001 59016
003 UOWD
942 _cREGULAR
999 _c25266
_d25266