| 000 | 01166pam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 911021s2014 enka b 001 0 eng | ||
| 010 | _a 91041640 | ||
| 020 | _a0415078482 | ||
| 020 | _a0415078474 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.157 _b.B69 1992 |
| 082 | 0 | 0 |
_a658.5/62 _220 |
| 100 | 1 | _aBowbrick, Peter | |
| 245 | 1 | 4 |
_aThe economics of quality, grades, and brands _cPeter Bowbrick |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2014. |
||
| 300 |
_axvii, 343 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [323]-331) and indexes. | ||
| 650 | 0 | _aQuality of products | |
| 650 | 0 |
_aCommercial products _xStandards |
|
| 650 | 0 | _aBrand choice | |
| 650 | 0 | _aConsumers' preferences | |
| 035 | _a(IMchF)fol00900449 | ||
| 520 | _aThis text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products. | ||
| 005 | 20170126100627.0 | ||
| 001 | 59287 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c25473 _d25473 |
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