| 000 | 01558aam a2200397 i 4500 | ||
|---|---|---|---|
| 008 | 130826s2015 caua b 001 0 eng | ||
| 010 | _a2013034507 | ||
| 015 |
_aGBB402818 _2bnb |
||
| 020 |
_a9781452242873 _c£41.99 |
||
| 020 | _z9781483311968 (web pdf) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5415.1255 _bJ64 2015 |
| 082 | 0 | 0 |
_a658.827 _223 |
| 100 | 1 | _aJohansson, Johny K. | |
| 245 | 1 | 0 |
_aContemporary brand management _cJohny K. Johansson, Kurt A. Carlson |
| 264 | 1 |
_aThousand Oaks, CA : _bSAGE Publications, Inc., _c2015. |
|
| 264 | 4 | _c©2015 | |
| 300 |
_axi, 259 pages ; _billustrations : _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBranding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References. | |
| 650 | 0 |
_aBranding (Marketing) _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 035 | _a(Uk)016597594 | ||
| 260 |
_aThousand Oaks, CA : _bSAGE Publications, Inc., _c2015. |
||
| 700 | _aCarlson, Kurt A. | ||
| 005 | 20170126100639.0 | ||
| 001 | 59528 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c25628 _d25628 |
||