000			01976cam a2200361 a 4500
008			120626s2014 ohua b 001 0 eng d
010			_a 2012942934
015			_aGBB2B9883 _2bnb
016	7		_a016219440 _2Uk
020			_a9781133629689
020			_a1133629687 (pbk.)
020			_a9781133589938 (student ed.)
020			_a1133589936 (student ed.)
035			_a(OCoLC)ocn820108817
040			_aUKMGB _beng _cUKMGB _dOCLCO _dBTCTA _dYDXCP _dCUI _dDLC
042			_alccopycat
082	0	4	_a658.8342 _223
050	0	0	_aHF5415.32 _bB336 2014
100	1		_aBabin, Barry J.
245	1	0	_aCB5 : _bthe CB solution _cBarry Babin, Eric Harris
250			_aStudent ed.
260			_aMason, Ohio : _bSouth-Western ; _aAndover : _bCengage Learning [distributor], _cc2014.
300			_axii, 370 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references (p. 332-351) and index.
650		0	_aConsumer behavior
700	1		_aHarris, Eric G.
035			_a17361666
505	0		_aPart I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part 1 Case Studies. Part II: INTERNAL INFLUENCERS. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part 2 Case Studies. Part III: EXTERNAL INFLUENCERS. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part 3 Case Studies. Part IV: CONSUMPTION PROCESS. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part 4 Case Studies. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. Part 5 Case Studies.
005			20170126100648.0
001			59664
003			UOWD
942			_cREGULAR
999			_c25764 _d25764