000			02109cam a22004098i 4500
008			140605s2014 enk b 001 0 eng
010			_a 2014020570
020			_a9781119961765
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.13 _b.S875 2014
082	0	0	_a658.8/02 _223
084			_aBUS043000 _2bisacsh
100	1		_aStewart, David, _d1948-
245	1	4	_aThe marketing pathfinder : _bkey concepts and cases for marketing strategy and decision making _cDavid Stewart and Michael Saren
263			_a1408
264		1	_aChichester, West Sussex, United Kingdom : _bWiley, _c2014.
300			_axvii, 262 p. : _c26 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
520			_a"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xManagement
650		0	_aStrategic planning
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
700	1		_aSaren, Michael
776	0	8	_iOnline version: _aStewart, David, 1948- _tMarketing pathfinder _dChichester, West Sussex, United Kingdom : Wiley, 2014 _z9781118758762 _w(DLC) 2014022697
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781119961765.jpg
035			_a18177956
700			_aCummings, Stephen, _eSeries Editor
700			_aAngwin, Duncan, _eSeries Editor
005			20170126100652.0
001			59721
003			UOWD
942			_cREGULAR
999			_c25819 _d25819