| 000 | 02567cam a22003858a 4500 | ||
|---|---|---|---|
| 008 | 140203s2015 enk b 001 0 eng | ||
| 010 | _a 2014001737 | ||
| 020 | _a9780415630382 | ||
| 020 | _z9780203097670 (e-book) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM1221 _b.F39 2014 |
| 082 | 0 | 0 |
_a659.2 _223 |
| 084 |
_aBUS000000 _aBUS007000 _aBUS052000 _2bisacsh |
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| 100 | 1 | _aFawkes, Johanna | |
| 245 | 1 | 0 |
_aPublic relations ethics and professionalism : _bthe shadow of excellence _cJohanna Fawkes |
| 263 | _a1406 | ||
| 260 |
_aLondon : _bRoutledge, _cc2015. |
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| 300 |
_axiii, 244 p. ; _c24 cm. |
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| 490 | 0 | _aRoutledge new directions in public relations & communication research | |
| 520 |
_a"Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some PR scholars claim that public relations serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western "Good/Bad" ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism"-- _cProvided by publisher. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublic relations _xMoral and ethical aspects |
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| 650 | 0 | _aProfessional ethics | |
| 650 | 0 | _aBusiness ethics | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / General _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Business Communication / General _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Public Relations _2bisacsh |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://images.tandf.co.uk/common/jackets/websmall/978041563/9780415630382.jpg |
| 035 | _a(IMchF)fol15121583 | ||
| 005 | 20170126100653.0 | ||
| 001 | 59730 | ||
| 003 | UOWD | ||
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| 999 |
_c25828 _d25828 |
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