| 000 | 02495pam a2200409 a 4500 | ||
|---|---|---|---|
| 008 | 090102s2009 maua b 001 0 eng | ||
| 010 | _a 2008055192 | ||
| 020 | _a9781405158398 | ||
| 020 | _a1405158395 | ||
| 040 |
_aDLC _cDLC _dDLC _dICrlF |
||
| 050 | 0 | 0 |
_aHF5439.B67 _bW37 2009 |
| 082 | 0 | 0 |
_a659.13/068/8 _222 |
| 100 | 1 |
_aWarner, Charles, _d1932- |
|
| 245 | 1 | 0 |
_aMedia selling : _btelevision, print, internet, radio _cCharles Warner |
| 250 | _a4th ed. | ||
| 260 |
_aWest Sussex, U.K : _bWiley-Blackwell, _cc2009. |
||
| 300 |
_axv, 600 p. : _bill. ; _c25 cm. |
||
| 520 | _aA guide to selling advertising for television, print, the Internet, and the radio that contains essays by a variety of authors which address ethics, goal setting, effective communication, negotiating, organization, and other related topics. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources |
|
| 650 | 0 |
_aSelling _xBroadcast advertising |
|
| 650 | 0 | _aAdvertising, Newspaper | |
| 650 | 0 | _aInternet advertising | |
| 650 | 0 | _aAdvertising, Magazine | |
| 650 | 0 | _aAdvertising, Outdoor | |
| 650 | 7 |
_aSelling _2sears |
|
| 650 | 7 |
_aNewspaper advertising _2sears |
|
| 650 | 7 |
_aAdvertising _2sears |
|
| 521 | 2 | _aAdult | |
| 035 | _a(IMchF)fol12428067 | ||
| 520 | _aThis newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data | ||
| 526 | 0 | _aMMC928 | |
| 005 | 20170126100656.0 | ||
| 001 | 59776 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c25870 _d25870 |
||