| 000 | 01589nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 150114n 000 0 eng d | ||
| 245 | 1 | 0 |
_aAdvances in advertising research : _bthe changing roles of advertising : vol IV _cedited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki |
| 260 |
_aWiesbaden : _bSpringer Gabler, _cc2013. |
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| 300 |
_axii, 407 p. : _bill. ; _c22 cm. |
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| 505 | 0 | _aPart 1: The roles of advertising. -- Part 2: The faces of advertising. -- Part 3: Perceptions of advertising. -- Part 4: Reception of advertising. | |
| 520 | _aAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. | ||
| 650 | 7 |
_aAdvertising _xCongresses _2sears |
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| 650 | 7 |
_aAdvertising _xResearch _xCongresses _2sears |
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| 650 | 7 |
_aMarketing research _xCongresses _2sears |
|
| 650 | 7 |
_aAdvertising _2sears |
|
| 650 | 7 |
_aAdvertising _xResearch _2sears |
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| 650 | 7 |
_aMarketing research _2sears |
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| 700 |
_aRosengren Sara, _eEdited by |
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| 700 |
_aDahlén Micael, _eEdited by |
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| 700 |
_aOkazaki Shintaro, _eEdited by |
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| 020 | _a9783658023645 | ||
| 005 | 20170126100700.0 | ||
| 001 | 59895 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c25918 _d25918 |
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