000			02043nam a22003375i 4500
008			130603s2014 ctu 000 0 eng
020			_a9781285189475
040			_aDLC _beng _erda _cDLC
042			_apcc
100	1		_aBabin, Barry J.
245	1	0	_aCB : _bconsumer behavior _cBarry J. Babin, Eric G. Harris
250			_a6th ed.
263			_a1402
264		1	_aStamford, CT : _bCengage Learning, _cc2015.
300			_axii, 370 p. : _bcol. ill. + 20 p. review ; _c28 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
035			_a17761171
505	0		_aPart I: INTRODUCTION. 1. What Is CB and Why Should I Care? 2. Value and the Consumer Behavior Framework. Part II: INTERNAL INFLUENCES. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivations and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Change. Part III: EXTERNAL INFLUENCES. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: SITUATIONS AND DECISION MAKING. 11. Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: CONSUMPTION AND BEYOND. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior.
520			_aCreated through a "student-tested, faculty-approved" review process with over 250 students and faculty, this book offers a solution to accommodate the diverse lifestyles of learners at a value-based price. It includes content that demonstrates how the recession, green marketing, and natural disasters impact contemporary consumer behavior.
650		7	_aConsumer behavior _2sears
700			_aHarris, Eric G.
500			_aNote: Cover title "4LTR Press"--Cover.
500			_aNote: The CB Solution
526	0		_aMARK217 _5UOWD
005			20170126100708.0
001			60004
003			UOWD
942			_c3DAY
999			_c26024 _d26024