000			02022cam a22002534a 4500
999			_c26085 _d26085
001			60065
010			_a 2010016217
020			_a9780470890615
020			_a0470890614 (hardback)
040			_aDLC
082	0	0	_a658.4/033
100	1		_aLaursen, Gert H. N. _936885
245	1	0	_aBusiness analytics for managers : _btaking business intelligence beyond reporting _cGert H.N. Laursen, Jesper Thorlund
260			_aHoboken, N.J. : _bJohn Wiley & Sons , _cc2010.
300			_axxi, 248 p. : _bill. ; _c24 cm.
490	1		_aWiley & SAS business series
500			_aIncludes index.
520			_a"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."--
526	0		_aTBS910 ECON947 MBAS904
526	0		_aTBS901
650		0	_aBusiness intelligence _92278
700	1		_aThorlund, Jesper _936886
942			_cREGULAR _2ddc