| 000 | 02439cam a2200397 a 4500 | ||
|---|---|---|---|
| 008 | 130529s2013 njuab b 001 0 eng d | ||
| 010 | _a 2012537403 | ||
| 015 |
_aGBB277628 _2bnb |
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| 016 | 7 |
_a016143137 _2Uk |
|
| 020 | _a9781118489529 | ||
| 020 | _a1118489527 (hbk.) | ||
| 035 | _a(OCoLC)ocn806199782 | ||
| 040 |
_aUKMGB _beng _cUKMGB _dYDXCP _dBWK _dYNK _dUAB _dBWX _dMUU _dDLC |
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| 042 | _alccopycat | ||
| 082 | 0 | 4 |
_a658.87 _223 |
| 050 | 0 | 0 |
_aHF5415.1255 _b.P47 2013 |
| 100 | 1 | _aPerrey, Jesko | |
| 245 | 1 | 0 |
_aRetail marketing and branding : _ba definitive guide to maximizing ROI _cJesko Perrey and Dennis Spillecke |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _cc2013. |
||
| 300 |
_axxii, 374 p. : _bill., maps ; _c24 cm. |
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| 500 | _aPrevious ed. : 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--Publisher's website. | ||
| 505 | 0 | _aPart I Building Superior Retail Brands. Principles of Successful Brand Management: Art, Science, Craft ; Segmentation ; A Guide to Excellence in Retail Brand Management ; Developing and Refining Retail Formats ; Store Brand Portfolio Management ; Private Label Branding. -- Part II: Optimizing Marketing ROI. How to Spend It: Fact-based Media Mix Optimization ; Budget Sizing: The Million-dollar Question ; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution ; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer Value with Data-driven CLM ; Smart Sourcing. -- Part III: Ten Perspectives on Retail Marketing ; Ten Perspectives on Retail Marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aRate of return | |
| 700 | 1 | _aSpillecke, Dennis | |
| 035 | _a(IMchF)fol14908748 | ||
| 526 | 0 | _aMARK997 | |
| 005 | 20170126100719.0 | ||
| 001 | 60130 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c26148 _d26148 |
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